Insight IndigoBlue supports IPC Media
News
21st Nov 2008
IPC Media is a leading UK consumer magazine publisher. Almost two in every three UK women and 44% of UK men read an IPC magazine. That's almost 26 million UK adults. IPC titles include NME, InStyle, Nuts, Now and Marie Claire.
In the summer of 2008, IPC purchased the popular games web site, Mousebreaker (www.mousebreaker.com). The aim being to build upon the excellent reputation for high- quality, engaging games but to package it in a more engaging web site which could offer a wide range of commercial advertising opportunities.
See our case study: Not Just Fun and Games Building the Mousebreaker Website
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There were three excellent presentations at yesterday's seminar Business Change in the Cloud, and an interesting question and answer session. Summary notes and the presentation slides are: