Keyword Website

We’ve just received our first payment as an Amazon Associate. It has to be said that the amount won’t have a major impact on IndigoBlue’s bottom line, but we don’t really count ourselves as a bookshop. We provide links to Amazon for books that we mention in blog posts or the subjects of book reviews, really to make it easier for our website users. If someone wants more details on a book it’s much easier to provide them with a link rather than them having to copy the book title, open up another browser tab, paste the title in, find the right link in the search result, etc…

Mobile devices are becoming an increasingly important channel for customer contact, but as with many new technologies, it is important to cut through the hype - in this case that mobile will replace PCs and that investment should be solely directed at mobile.

For many membership organisations, there are very good reasons for wanting forums on their own websites rather than using LinkedIn.

Some membership organisations have very successful vibrant online forums. Some other organisations I come across have spent a significant amount of money without any meaningful take up.

Using "Click Here" for hyperlink text is bad practice for usability and SEO. This post explains why and provides best practice advice for better hyperlink text.

Reviewing a company's website is part of our strategic IT reviews more often than not. We normally look at whether the website is delivering all it could for the business strategy, whether the right connectivity to other business systems is in place and whether an appropriate CMS is being used. We also look at the structure of the website, the SEO and usability, and that is where we often encounter "Click Here" used as link text.