It's not often that a technical subject like HTML5 hits the headlines, so I was interested to see that a BBC article "HTML5 takes the internet by storm" was in today's top 10 most read articles.
HTML5 will include a number of new features such as video and dynamic graphics allowing animation without Flash plug-ins and semantic web mark-up.
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Further to my previous post "Mobile web, mobile apps and mobile commerce", web usability expert Jakob Nielsen predicts today that mobile web will become preferred over apps in the long term.
Currently, developing apps for different mobile platforms provides the best user experience if you can afford it (ie if the expected return justifies the expense). In contrast, web content formatted for mobile devices is currently the cheaper approach, but often doesn't provide the richness of user interface that apps do. The increasing use of mobile phones and tablets is leading to more companies reaching the point where investing in apps becomes worthwhile.
Mobile devices are becoming an increasingly important channel for customer contact, but as with many new technologies, it is important to cut through the hype - in this case that mobile will replace PCs and that investment should be solely directed at mobile.