Today's highly competitive and rapidly changing markets that see the rise and fall of the likes of Nokia and MySpace places business imperatives on companies. In particular, companies need to be innovative, introducing new products, updating others to react to changes in the market (or predicting or even creating these market changes).
The Cloud is a huge opportunity for organisations to improve speed to market, provide operational resilience and increase value for money. However, there are complexities that need to be considered and you need to be careful to select a solution that is appropriate for your business.
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Implementing a CRM is a business change - usually a major business change - that will have a wide impact on the organisation. I've found it useful to provide a vision statement for the CRM Strategy, based on a common structure. I try to keep the vision statement to a single page to make it more digestible to different groups of staff, so keeping the individual topics as bullet points.
The structure and contents of the CRM vision statement I've used are:
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Back in June 2011 I presented on Future Technology Trends at the Iris NFP conference and one of the major themes was the emergence of cloud, which I predicted would shape the future for many organisations. Since that date I have been astonished at the speed at which cloud technologies have bridged the chasm from early adopters to mainstream.
IndigoBlue's Managing Director Rob Smith is presenting the opening sesson at Iris's NFP Solutions 2012 Roadshow.
Based on current work reviewing the IT strategies for the membership market, Rob will provide an insight into trends that organisations could or should be considering for adoption.
Rob will identify the key digital and IT trends that are most important to membership organisations. He will then draw out how these trends, together with the organisation's business strategy, input into the IT strategy to provide a roadmap for the organisation's IT and improve support for the business strategy.
Rob's presentation will focus on the revolution that is affecting the NFP sector and how forward looking organisations can embrace change and transform their operation; to grow revenues and significantly improve stakeholder engagement and service. He will look at 5 key areas: understanding customers; productisation; the future of the web; cloud computing and collaboration.
IndigoBlue's Managing Director Rob Smith is presenting at Iris's "Running NFP in the Cloud" Seminar.
Rob will discuss the potential benefits and disadvantages of The Cloud for NFP organisations.
Agile Change Strategy