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Keyword Business Strategy

Today's highly competitive and rapidly changing markets that see the rise and fall of the likes of Nokia and MySpace places business imperatives on companies. In particular, companies need to be innovative, introducing new products, updating others to react to changes in the market (or predicting or even creating these market changes).

The Cloud is a huge opportunity for organisations to improve speed to market, provide operational resilience and increase value for money. However, there are complexities that need to be considered and you need to be careful to select a solution that is appropriate for your business.

Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web

by Euan Semple

Euan Semple pioneered social media to the BBC and over the last few years has been a leading exponent and blogger on the advantages of social media.

His recently published book Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web distils his guidance on why and how social media is a "force for good" that should be widely used.

There’s a danger that the overuse and misuse of the word “cloud” can lead to apathy and ultimately put your business at a disadvantage by not harnessing the overwhelming benefits that cloud computing can deliver. This paper highlights how cloud computing is a mature technology, with the launch of Hotmail in 1996 heralding the dawn of an new era in the consumerisation of technology and explains in plain terms what cloud computing is.

31
JAN

CRM Strategy - Vision Statement

31 JAN 2012 | Posted in business change, business strategy, CRM | Author Alex McLachlan | 1 Comment

Implementing a CRM is a business change - usually a major business change - that will have a wide impact on the organisation. I've found it useful to provide a vision statement for the CRM Strategy, based on a common structure. I try to keep the vision statement to a single page to make it more digestible to different groups of staff, so keeping the individual topics as bullet points.

The structure and contents of the CRM vision statement I've used are:

23
JAN

The Rise and Rise of the Cloud

23 JAN 2012 | Posted in business strategy, cloud computing | Author Rob Smith | 1 Comment

Back in June 2011 I presented on Future Technology Trends at the Iris NFP conference and one of the major themes was the emergence of cloud, which I predicted would shape the future for many organisations. Since that date I have been astonished at the speed at which cloud technologies have bridged the chasm from early adopters to mainstream. 

07
FEB

Digital and IT Trends for 2012

07 FEB 2012 | Iris NFP Seminar |

IRIS NFP Solutions 2012 Roadshow - Digital & IT Trends for 2012 in the Membership Sector

Overview

IndigoBlue's Managing Director Rob Smith is presenting the opening sesson at Iris's NFP Solutions 2012 Roadshow.

Based on current work reviewing the IT strategies for the membership market, Rob will provide an insight into trends that organisations could or should be considering for adoption.

Rob will identify the key digital and IT trends that are most important to membership organisations. He will then draw out how these trends, together with the organisation's business strategy, input into the IT strategy to provide a roadmap for the organisation's IT and improve support for the business strategy.

Rob's presentation will focus on the revolution that is affecting the NFP sector and how forward looking organisations can embrace change and transform their operation; to grow revenues and significantly improve stakeholder engagement and service. He will look at 5 key areas: understanding customers; productisation; the future of the web; cloud computing and collaboration.

More Information

There were three excellent presentations at yesterday's NFP seminar, and a stimulating and interesting debate about how to get the best out of what is likely to be diminished funding levels in the future. Summary notes and the presentation slides are:

04
OCT

Hosting in the Cloud - Strategic Direction for NFP

04 OCT 2011 | Iris NFP Seminar |

Iris Seminar: Hosting in the Cloud – A Strategic Direction for the NFP Sector – An Independent View

Overview

IndigoBlue's Managing Director Rob Smith is presenting at Iris's "Running NFP in the Cloud" Seminar.

Rob will discuss the potential benefits and disadvantages of The Cloud for NFP organisations.

More Information

Working in close partnership with clients, IndigoBlue develops business-aligned technology strategies that draw on our deep experience in business change and Agile processes to deliver rapid return and enduring performance advantage.

  • Maximising business value through speed to market and early ROI
  • Driving business advantage with practical use of latest technology                
  • Specific expertise in cloud exploitation
  • Leverage existing investment through incremental change
  • Intelligent governance for and reliability of change with managed and mitigated risk

Strategic Difference

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