Keyword Apps
13
FEB
Mobile Web to replace Apps
13 FEB 2012 | Posted in apps, HTML5, internet, mobile, website | Author Alex McLachlan |
2 Comments
Further to my previous post "Mobile web, mobile apps and mobile commerce", web usability expert Jakob Nielsen predicts today that mobile web will become preferred over apps in the long term.
Currently, developing apps for different mobile platforms provides the best user experience if you can afford it (ie if the expected return justifies the expense). In contrast, web content formatted for mobile devices is currently the cheaper approach, but often doesn't provide the richness of user interface that apps do. The increasing use of mobile phones and tablets is leading to more companies reaching the point where investing in apps becomes worthwhile.
16
SEP
Mobile web, mobile apps and mobile commerce
16 SEP 2011 | Posted in apps, HTML5, internet, mobile, website | Author Alex McLachlanMobile devices are becoming an increasingly important channel for customer contact, but as with many new technologies, it is important to cut through the hype - in this case that mobile will replace PCs and that investment should be solely directed at mobile.
28
OCT
Is an iPhone app the answer?
28 OCT 2010 | Posted in Apple, apps, charity, iPhone, membership organisation, mobile | Author Rob Smith | 2 Comments
We are seeing an increasing demand (or more accurately desire) within membership organisations and charities for the development of iPhone apps.
Although apps offer organisations a potential marketing coup, this is probably not the best way to meet member and stakeholder needs.